We started by creating a social media strategy and roadmap for both organic and paid initiatives. This also included voice/tone examples, post examples with do’s/don’ts and proposed content and ad calendars. We were then engaged for advertising management to increase pre-launch awareness and curiosity, followed by advertising geared directly at app downloads. Our campaigns exceeded follower forecasts by 80%. Within the first two months, we optimized average CPA down to 30% of the forecasted cost.