Logo Design / Packaging Design
Our client was adding a new brand to their growing skincare empire. The products were being formulated to be pharmaceutical strength and sold through prestige dermatology and med-spa practices. Embarking on a branding engagement to reach the vision and potential for this product line, the client engaged with us to create that path.
WHAT WE DID
We defined the target market and personas for both their B2B physician targets to carry and promote the line, as well as the end consumer. For the voice and look/feel of the brand, it was crucial for it to represent both a medicinal grade and luxury look. We developed logo concepts, along with a complete set of custom packaging designs that accomplished the brand goals and provided upscale shelf appeal and a unique unboxing experience.