We created all new brand guidelines for a fresh, modern and upbeat brand identity that matches the companies friendly, feminine ethos and vibe. Extensive functional requirements were created for the new website, followed by wireframes, graphic design, full service photoshoot and custom web development. The website was programmed with complex variables for price breaks, discounts and labeling options. We also built a custom tool that allows the user to choose from a selection of label templates and customize the design with their own copy and logo right within the app.