Our client wanted to create a new prestige skincare brand formulated with breakthrough, all-natural anti-aging ingredients, targeting GenX women with high HH incomes who value chemical-free products, high quality ingredients and premium unboxing experiences.
WHAT WE DID
We defined the target market and customer personas, then we developed the brand name, strategy and guidelines. We explored several directions for the brand and then developed logo concepts, along with packaging and label concepts for the lines.
Images to represent the ‘Found in Nature’ theme
Branding and Logo Design
Custom Packaging Design